TheFreshJourney

Integrating Sellers and Buyers of fresh Fruits & Vegetables

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We connect fresh produce farmers with customers through collaborative approach.

To develop sustainable ecosystem, we support small farmers, local produce, local communities and the nature.

Offering wide range of conventional, organic, exotic fresh Fruits & Vegetables through direct farm sourcing and distribution to Retailers, Wholesale Buyers, Restaurants, Food Processors, Exporters and Institutional Canteens.

TheFreshDrive

A movement against Fruits & Vegetables wastage by passionate agripreneurs driven by

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Demand

Cater multiple customer segments and link aggregated demand to farms to source full harvest.

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Technology

Preserve shelf life by use of right technologies, practices, knowhow and data insights.

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Value Addition

Upgrade farm side infra to add value at source and distribute through efficient logistics systems.

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Collaboration

Partner with farmers, customers & service providers to create vibrant fresh produce community where all stakeholders can happily co-exist and thrive.

TheFreshExperience

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Freshness

Delivered to Customers within shortest time from the harvest

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Safe & Hygienic

Quality produce sourced from verified farms, stored and handled in safe, clean and right conditions

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Reliable Service

Our motivated team ensures customised experience to offer convenience all the time

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Delight

Trusted partner in fresh produce ecosystem by solving problems & delivering superior value

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Nature grows, we deliver

ServingFresh

We aggregate demand, we aggregate supply & help you to build scale. We value your time, your business & the relationship.

Dear Buyers, Category Heads, Executive Chefs & Purchase Managers,

F&V sourcing had been most challenging task across the globe. We understand the pains that you take to grow the business by ensuring consistent supplies while delivering happy experience and profits for the business.

Customer Quotes

“Diverse sourcing base & regular farm monitoring had ensured round the year supply by Go4fresh for our demand” -- Sourcing Head of leading Food Processor

“Wide range of Organic Fruits & Vegetables has developed regular, repeat & niche customer base for our store” -- Store Manager of premium Retail Store in South Mumbai

“Go4fresh Team always goes extra mile to support us in Order to Delivery cycle” -- Chef at Institutional Kitchen
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“Concept of shared resource and infrastructure offered by Go4fresh had reduced overall sourcing cost” -- Category Head at leading Retailer

“Flexibility of delivery slots & value addition offered by Go4fresh is unmatched” -- Supply Chain Head of leading Retailer
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Dear Small Farmers, Farmer Groups & Aggregators,
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Purchase Managers,

We work to develop your capacity & capabilities in alignment with market trends, empower you to take right choices to improve realization, conserve the natural resources and making you self-reliant.

Farmer Success Stories

“Proper guidance about market demand, easy market access with fixed rates and additional premium makes my life easy and secure” -- Farmer from Pune district

“Wastage has been reduced to ~30% due to firm demand, basic grading/sorting & packing at farm level with reliable logistics service” -- Farmer from Sinnar, Nashik

“Production cost minimisation with better quality & yield has encouraged me for adopting organic farming”-- Farmer from Junnar, Pune

“Happy to get employed in my village in Go4fresh promoted Farm Collection Centre” -- A women from Lahvit, Nashik
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“Buyer-Growers Meetings organised by Go4fresh helps us to understand product specifications and crop planning with higher accuracy” -- Tribal farmer from Vikramgadh, Palghar district